Search Engine Optimisation | SEO

Search Engine Optimisation (SEO) is essential to the success of any website. That is why we always ensure that our websites are designed with SEO at the forefront of our minds.


Content, Content, Content

We always stress to our clients that the most important factor when in comes to SEO is content. It is essential to ensure that a website has quality, original content. It is important for this content to be well written as customers and clients will judge a company on this. However, what is far more important for SEO, is that the content is original, it must not simply be generic copy provided by a manufacturer, client or producer. If copy is provided for a website, the key factors of importance should be noted and the copy reworded.

In order to appear in organic search engine results it is important to ensure that keywords are included when writing content. This does not mean simply repeating keywords throughout a paragraph, but writing well constructed sentences that include multiple keywords relating to the services or product on offer.

Emagen Web Design Salisbury offer content writing services to our clients if required. We assess clients keyword strategy and write content accordingly. Writing content in this way ensures that website pages are indexed for essential keywords in organic search results of Google and other search engines.

Keyword Analysis

All of the websites we design incorporate Google Analytics. We also set up Google Webmaster Tools and Merchant Centre (if required) for our clients. These tools allow for comprehensive analysis of a websites internet presence. This then allows our clients or marketing team to assess a websites appearance on Google and devise a keyword strategy to improve SEO and organic search results.

Whether for a brand new website or for an existing business, our SEO packages offer structured keyword analysis. For new websites we assess a business, their sector and competitors and draw up a keyword strategy in conjunction with our clients. We then ensure that these keywords are implemented throughout the website at key junctures and stress the importance of including them throughout website content. For businesses that already have a website, we analyse existing data of both the client and competitors to devise comprehensive keyword strategies.

Structured Data

Structured data markup is essential to the success of any website that wants to be at the forefront of search results and Google’s new technologies. When web pages include structured data markup, Google (and other search engines) can use this data to index content and present it more prominently in search results. Google in particular uses structured data to surface results it in new experiences like voice answers, maps, and Google Now.

To achieve enhanced presentation in search results it is necessary to include basic structured data appropriate to a websites content. By using such practices as Rich Snippets, Breadcrumbs, or a Sitelinks Search Box a website can enhance its search results. Emagen ensure that all of these practices utlising vocabulary are implemented throughout a website, helping to enhance search results for our clients.

Link Building

Many people argue that link building is not as important as it once was, here at Emagen Web Design Salisbury we still believe it to be a key strategy for SEO. The mistake that many agencies make is to pursue links at any cost to any web page, regardless of website quality or Google Page Rank (PR). We take a wholly different approach, ensuring that links are from high quality, relevant websites that preferably have a high Google PR. The type of links we pursue vary according to the type of website. Typically links will be from quality business directories, such as Yelp, Yell, Freeindex and many more, and local business directories and websites that look to offer users information on local activities and companies.

Social media is also an extremely useful tool in building quality links to a website. Web browsers expect a social media presence for all companies now, and it looks odd to a user if a business does not have one. For new websites we ensure that Social Media link up is incorporated with link-backs from Google Plus, Twitter, Facebook and Pinterest. If clients have videos then Youtube is also a great website to link from. These websites help to enhance a businesses web presence, whilst offering quality links and driving further traffic to a website, additionally improving SEO.


If you are based in Salisbury, Wiltshire or further afield and would like to discuss our SEO services then please contact us or call us on 03333 444 294.